Skip to main content

More Than Groceries: Life, Luck, and “Little Piggies” in Beloit

The rhythmic beep of the cash registers, the gentle rumble of shopping carts, and the friendly chatter between neighbors in the aisles—these are the sounds that form the daily soundtrack of my life. From my post at the customer service desk of the Piggly Wiggly in Beloit, Wisconsin, I have a unique vantage point on the heart and soul of our community. My name is Jenny, and as the customer service supervisor, I’m the person you come to for everything from returning a carton of eggs to helping you with your rewards card or, just maybe, changing your life.

This isn’t some anonymous, big-box superstore; we’re a cornerstone of the neighborhood. I’ve watched kids grow up, celebrating their small victories and offering a comforting smile on tough days. One of my favorite parts of the job is our “Little Piggy” program. When parents come in with their children, the little ones know to make a stop at my desk. Their eyes go wide with excitement as I hand them a complimentary piece of fruit or a special cookie. It’s a small gesture, but seeing that pure, simple joy is often the highlight of my shift. It’s a reminder that a grocery store can be more than a place of transactions; it can be a source of happy memories.

We are the keepers of routines and the witnesses to the small dramas of daily life. We know who buys the paper every morning, which families stock up for their Sunday cookouts, and who religiously buys a lottery ticket every Friday, hoping for a bit of luck. And it’s those moments, the ones filled with hope, that can lead to the most extraordinary experiences.

I’ll never forget the afternoon a regular customer, a gentleman I’ve greeted for years, came to my counter with a handful of scratch-off tickets he’d just purchased. He was a quiet, hardworking man, and our exchanges were usually limited to polite pleasantries. He started scratching them off right there at the counter, a habit many of our customers have. One by one, he’d shake his head with a small sigh. Then, on the final ticket, he stopped.

He stared at it, his hand trembling slightly. He looked up at me, his eyes wide with a mixture of disbelief and frantic hope. “Jenny,” he whispered, his voice barely audible. “Can you… can you check this for me? I think my eyes are playing tricks on me.”

My heart started to pound a little faster as I took the ticket. The air at the counter suddenly felt charged with an electric anticipation. I carefully scanned the ticket into the lottery machine. For a split second, the world seemed to hold its breath. Then, the confirmation screen flashed, and the official sound chimed through the quiet hum of the store. It was real. He had won a significant amount—the kind of money that changes everything.

Tears welled up in his eyes as I turned the screen towards him and smiled. “Congratulations,” I said, my own voice thick with emotion. “Your eyes weren’t playing tricks on you at all.” In that instant, I wasn’t just a customer service supervisor. I was a witness to a life-altering moment of pure joy and profound relief. The news spread quietly through the store as he made his phone calls, and a small, spontaneous celebration erupted among the staff and the few customers who had seen it happen.

It’s moments like these that define my job. It’s not just about managing returns or answering questions. It’s about being a stable, friendly presence in people’s lives. It’s about making a child smile with a free cookie and being there to share in the monumental joy of a lottery win. Here at the Piggly Wiggly, we’re more than just employees; we’re part of the fabric of Beloit, and I wouldn’t trade my spot behind this counter for anything.